CPG Happenings

Road to Retail

June 25, 2020 - CPG Happenings

Road to Retail has interviewed multiple retailer buyers across the country learning what is expected from a brand when there is a meeting with a buyer. Being prepared for a meeting is the key to a successful brand introduction. Learn how to prepare a retailer meeting, what are the buyers expectations and metrics as well as what is expected after the meeting. The results of the survey will be shared as well as insights from the panel of experts who have over 30+ years in CPG industry.

Experience an exclusive opportunity to discover what retailer buyers are looking for when considering doing business with a small or emerging brand. From securing an appointment, to holding a successful meeting, and nailing the follow-up, these are the key topics that covered in this webinar series:

Webinar 1: Securing Your Appointment and Preparing for The Meeting

Webinar 2: What a retailer is looking for from a small or emerging brand?

Webinar 3: How to Prepare for Retail Success

Webinar 4: Execution in the New Normal