Bruce talks about the change seen in the traditional grocer-retail business model as a result of online commerce at this TEDxUVA talk.Â
We're passionate
about helping challenger CPG brands grow and win in the marketplace.
WHAT WE DO
Our focus
We have the experience, resources, relationships and partnerships to help your company grow and achieve the goals and objectives you have established. Whether your brand is emerging, small, or perhaps long neglected – we can help.
Getting things back on track
We can assist with immediate challenges such as: a struggling brand or troubled launch, key account challenges, e-commerce and/or digital strategy, and issues with managing your trade dollars. We'll act quickly to get things back on track.
An extension of your team
We don't want to be your new head of sales and marketing. We want to help your leaders be outrageously successful. For smaller companies and brands, we'll round-out your existing team without adding to your fixed overhead.
Growth positioning
We help your team identify avenues for growth whether it be brand positioning, retail channel expansion, e-commerce strategy, new product development, brand acquisition or divesting brands that are no longer core. For PE firms, we help assess the current health and potential of target assets.
Established relationships
We have 30+ years experience in CPG commercial operations such as: marketing, sales, new product development, business development, strategy, sales representation, trade spending analytics and application, brand acquisition, integration and divestiture, and digital strategies.
NO TIME TO WASTE
Tell us about your challenges
We're passionate about helping grow your challenger or emerging CPG brand. We have the skillset to quickly assess your situation and make an immediate impact to get your brand back on track and winning in the marketplace. The ROAD TO RETAIL is complex and expensive – let us help you successfully navigate it. Of note, we have extensive experience within the HBA and OTC space.
Growth initiatives via M&A evaluation
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Assist clients with due diligence
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Assess the current health of brands in the market
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Brand portfolio and category analysis
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In concert with our clients, develop target criteria and strategy
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Provide introductions to financial firms as needed
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Assist our clients with initial seller contact to gauge interest
Outside the Box
Dig into our blog to see what we have to say about happenings in the CPG industry, management matters and what we're reading that you should be in the know about.
25
June
Road to Retail has interviewed multiple retailer buyers across the country learning what is expected from a brand when there is a ...
25
June
When many of us sit down to discuss objectives with our managers, executive team, or investors, one of the metrics bound to come u...
10
March
As a consumer packaged goods executive, you are very familiar with the two primary retail formats: high-low and every day low pric...
2
March
Years ago one of the finest Sales professionals I have worked with told me ‘we all need to be alert for Sally at this time of year...
17
February
Brands We’ve Worked With
Let's Start the Conversation